How green is your direct marketing?

[Posted by Dave Frankland]

Traditional direct marketing has faced a range of hurdles over the last several years from Do Not Call lists, budgets shifting to online, spam complaints, etc. Where’s the latest challenge coming from? It appears to be the green movement. Advocacy groups and consumers are shining the light on the practices of direct mailers and catalogers – and their impact on the environment.  Some states are proposing Do Not Mail lists, organizations like the DMA, CatalogChoice, and GreenDimes allow consumers to register to cut back on the catalogs they receive, while the whole subject of Greenness gets brighter.

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