Interactive Marketing Maturity Research

Analysis of our Superbowl Ad rating experiment using Twitter

[Posted by Jeremiah Owyang]

Josh Bernoff and I conducted an interesting experiment.  We encouraged the twitter community (social media, marketing, advertising mavens) to join in on providing real-time ratings about ads during the superbowl.  You can read how we invited the community to participate.

Twitter is a next-generation chat room with social network features, individuals can quickly publish from a computer or cell phone, and their network can quickly see, share and respond.  It's really pushes content quickly and sometimes, news breaks there before it does elsewhere. 

I asked the participants to to 'reply' to a twitter account I created (called "superbowlads") and to say the name of the commercial, and give a rating of up to 5 stars, and to include some qualitative feedback.

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