Thinking of deploying a widget in Facebook or other online community? First, you'll need to know the three different types that can be deployed. Rodney Rumford shares with us the difference between widgets, applications, and canvas pages.
What should Interactive Marketers do before deploying widgets? He shares his strategic viewpoint that aligns very well with the Forrester POST methodology. Find out how widgets can be used for interactive social games resulting in an engaging communities around a brand.
I was speaking at a conference regarding web communities, and while in the audience, I listened very carefully to the speakers, some of which I follow up with for research interviews. These videos are turning into a supplement that glean the highlights I learn from the research interviews. I'd love your feedback on these mini-interviews, are they helpful?
1) It overlapped with channels I was already sizing. For many marketers affiliate spending includes a portion of their search marketing budget.
2) It is often funded as a channel effort, rather than as a media buy. I also learned that for many marketers, affiliate marketing is actually a sales or distribution channel, rather than a medium where they can place ads. This made it not an accurate piece for me to include in the report, which I intended to match as closely as possible to the interactive channels that actually make up firms' interactive marketing budgets.