Got Milk (carton advertising)?

I got an email last week from a marketing firm that was different than most of the briefing requests I get.  This firm, Milk Media, partners with dairies to place branded advertisements on the back of the individual-sized milk cartons served at lunch time in schools around the country.

Interesting to me, is that the email (see below) calls out how similar companies have been chastised by the FTC for marketing to kids in a controlled environment.  Milk Media, it claims, is an a-ok marketing environment because milk promotes a healthy lifestyle.

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I wanted to take just a moment of your time to introduce you to MilkMedia and their unique niche marketing with Milk Rocks!

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