At The Risk Of Repeating Myself — BI Market Continues To Consolidate

by Boris Evelson.

I remember my days as a PricewaterhouseCoopers consultant in the late 90's and early 2000, when the company was awash in HP acquisition rumors and then later discussions of the failed transaction. IBM beat HP and picked up a gem — PwC in these days was hard to beat in many areas, especially in business intelligence management consulting offerings. HP then went on an picked up a much smaller BI boutique Knightsbridge. Now that IBM is acquiring Cognos, will HP follow the same fate and acquire smaller Information Builders, Microstrategy or Actuate? There's also still SAS that would give HP a complete BI stack, but as we know acquiring the world's largest privately held company can be a financial and cultural fit nightmare (plus a rumored $20B or more than 10x revenues price tag is hard for anyone to swallow). That's why I thought that HP's potential acquisition of Cognos + Informatica + Teradata could've given HP best of breed components in all areas of BI stack. But just like with PwC, HP will now have to pursue smaller, more niche BI opportunities.

Back to IBM. Well, not so fast. Back to IBM and SAP. In my opinion, IBM/COGN and SAP/BOBJ deals are defensive moves since both companies have been telling us for years that they prefer to grow their BI portfolios organically, with smaller tuck-in acquisition. However, organic growth is not happening fast enough, and giving in to sideway pressures from Oracle (with two top of the line BI products from Siebel and Hyperion) and upward pressures from Microsoft (after Proclarity acquisition and with significant Performance Point market momentum), IBM and SAP had no choice but to react.

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