Brand Monitoring Vendor Product Catalog: Q1 2008 update

Hi - I've gotten some requests from vendors to be added to the brand monitoring product catalog.  If you'd like to be included, you can submit your information to us directly.  If you need to update your listing, let me know.  By the way - you can get a copy of the current VPC by registering as a guest on the site.

Currently the vendors listed include:

  • 1st2c
  • Biz360
  • BrandIntel
  • BuzzLogic
  • CIC
  • Collective Intellect
  • Converseon
  • CoreX Technologies
  • Crawdad Technologies
  • CustomScoop
  • Echo Research
  • Envisional
  • Factiva
  • Kaava
  • Market Sentinel
  • MotiveQuest
  • NameProtect
  • New Media Strategies
  • Nielsen Buzzmetrics
  • Onalytica
  • Radian6 Technologies
  • RelevantNoise
  • TNS Cymfony
  • Umbria
  • VeriSign
  • Visible Technologies
  • Waggener Edstrom Worldwide

We will aggregate submissions and update in Q1 2008.  Thanks!

Video: MySpace’s Jay Stevens shares the value of Community

Wunderman Defines The Age of Influence Marketing

Mark Taylor followed Jaap by discussing a new take on Wunderman's long-term strategic approach to relationship marketing.  Specifically, he mentioned marketers must acknowledge the shift to "The age of influence marketing" by embracing two new channels: 

1) The Channel of Me and 2) The Channel of Us

Both channels actually leverage the *consumer* as a marketing vehicle as well as as a target audience.

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Jaap Favier to Brands: Don't Walk Alone

Greetings from Forrester's EMEA consumer and finance forums in Barcelona!  We've just finished the first two speakers of the event:  Forrester's VP and Research Director, Jaap Favier and Wunderman's Chief Marketing Technologist Officer, Mark Taylor. 

The presentations were an excellent introductions to the themes for both the consumer and the finance tracks:  Share Your Brand (for the consumer track) and Beating the Competition With Superior Customer Experience (for the financial track).

Jaap had a few particular soundbites which I thought really crystalized the current state of marketers today, and also the changes they need to make in order to accommodate the growing influence of user generated content and virtual communities.

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