"I just don't get it." [i.e. Twitter]

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When I talk about Twitter to corporate audiences, a very common reaction is "I just don't get it."  Hence, the post title.

If you want to learn more about microblogging check out this report (client access only).

Our data shows that 6% of US online adults use Twitter regularly.

If you want to reach an affluent, well educated, and early adopter
audience, there might not be a better communication channel out there.

BTW each line in this message is < 140 characters.

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Reinvention Requires A Near-Death Experience

by Erica Driver.

Irving Wladawsky-Berger, Chairman Emeritus, IBM Academy of Technology, was speaking from experience this morning during his interview by Wall Street Journal Columnist Walt Mossberg at the BIF-3 collaborative innovation summit. By a near-death experience, Wladawsky-Berger was referring to what IBM went through when Bill Gates founded Microsoft and the PC took off. Another example interviewer Mossberg raised during the conversation was Apple, which was in terrible financial straits in the mid 90s and has risen from the ashes to become today’s darling in the consumer electronics and digital music markets. Wladawsky-Berger said that near-death experiences open up the mind to new experiences – they “clean the brain.” These experiences force people to think in new ways and look for new opportunities. For IBM, the Internet became the lifeboat and the company clutched onto it. Later came Linux and other technologies.

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