Content as a First-Class Citizen

by Rob Koplowitz.

Ever think about how much time, energy and money we expend on managing line of business data? Just drive past the Oracle headquarters in Redwood Shores and you'll see a glimmering green city of glass all built on revenue from managing business data. OK, they make some money in other areas these days, but the emerald city was build on database revenue. Managing structured information is key to the success of any organization. The number in the bottom line needs to be accurate or very bad things happen.

On the other side of the coin lives unstructured information. While some unstructured information has been afforded the respect given to structured business data (engineering drawings, legal documents, pharmaceutical documentation, insurance claims documents to name few) the vast majority has languished virtually unmanaged in file servers and on PC hard drives. Even companies with the right resources and motivation, like Oracle which has the ability to manage structured and unstructured data in its database as well applications to take advantage of both, have made only minimal progress at bridging these disparate worlds.

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