Customer Centricity – A Refreshing Reminder From The SMB World

I met earlier this week with Constant Contact, the email service provider focused on the small (and I mean SMALL business market. . . half of their clients have fewer than 5 employees). They were in to talk about a new survey tool they've developed ListenUp!, the first product in a new marketing suite of SMB tools they are developing to complement their email capabilities. The survey tool looks good. . . a helpful solution for small marketers trying to conduct some market research, or gather some customer data to make segmentation possible.

But what really impressed me in my conversation with Constant Contact was their value system and how it has led to continued growth for them. Here it is:

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