FTC review of Google/DoubleClick: No big whoop

You have probably heard the scuttlebutt around the FTC investigation into Google's acquisition of DoubleClick.  Last week, the FTC confirmed that it would conduct an antitrust review of the deal, paying particular attention to the amount of consumer data DoubleClick gives Google access to.   

My take is that this is all much ado about nothing.  Why?

*Google is an easy target.  Google is so large, and has seen such rapid growth over the last 3 years, that we all (competitors, consumers, government officials, press, industry analysts) can't help but be a little suspicious of them.  And maybe a little jealous of their wealth and presence. 

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