Some might argue that luxury and interactive go together like a Porsche with automatic transmission. Not so! Forrester's Consumer Technographics data shows that in comparison to the general U.S. population, luxury shoppers are more technology-optimistic, are veteran cross-channel shoppers, and spend almost double the amount of time using the internet.
My take is that this is all much ado about nothing. Why?
*Google is an easy target. Google is so large, and has seen such rapid growth over the last 3 years, that we all (competitors, consumers, government officials, press, industry analysts) can't help but be a little suspicious of them. And maybe a little jealous of their wealth and presence.