TNS Media Intelligence acquires Cymfony

The news is out - TNS has acquired Cymfony.  The new operating unit will be called TNS Media Intelligence/Cymfony.

I'm not surprised - in my opinion, this was inevitable.  In the Forrester Brand Monitoring Wave,
published in September 2006, one of the clear conclusions was that
Cymfony would be a great fit with a large research firm like TNS. 

Did they sell too early?  From what I can see, mainstream attention
is just starting to turn towards brand monitoring services.  In my
conversations with vendors, everyone loves the fact that Nielsen
brought attention to the space - now TNS ratchets it up a notch - and
my Forrester wave helped validate the market as well.  But nobody wants
to sell too early - like selling the rights to the Nike logo for $35 - and thus the market has been dating around, but not making long-term commitments.

Now,
expect additional activity in the brand monitoring market.  Other conclusions from the Wave:

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Boston's Recent Marketing Prank Turned Terrorist Scare

No doubt many of you are already well aware of the ad-campaign-turned-terrorist-scare that rocked us in the city of Boston on January 30.  I'm a little behind the 8-ball in writing up my thoughts about it.  But since it is still coming up -- both in our team conversations here, and out in the world at large -- I thought it would be worth talking about, even a few weeks after the fact.

The redux of what happened:

In an attempt to promote its Cartoon Network show "Aqua Teen Hunger Force," Turner Broadcasting positioned LED displays of one of the show's characters around significant city structures, including bridges and i-93, Boston's central artery. (See images of the devices here).

The question we've been debating internally, is: Was this good marketing?

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