I'm not surprised - in my opinion, this was inevitable. In the Forrester Brand Monitoring Wave,
published in September 2006, one of the clear conclusions was that
Cymfony would be a great fit with a large research firm like TNS.
Did they sell too early? From what I can see, mainstream attention
is just starting to turn towards brand monitoring services. In my
conversations with vendors, everyone loves the fact that Nielsen
brought attention to the space - now TNS ratchets it up a notch - and
my Forrester wave helped validate the market as well. But nobody wants
to sell too early - like selling the rights to the Nike logo for $35 - and thus the market has been dating around, but not making long-term commitments.
expect additional activity in the brand monitoring market. Other conclusions from the Wave:
No doubt many of you are already well aware of the ad-campaign-turned-terrorist-scare that rocked us in the city of Boston on January 30. I'm a little behind the 8-ball in writing up my thoughts about it. But since it is still coming up -- both in our team conversations here, and out in the world at large -- I thought it would be worth talking about, even a few weeks after the fact.
The redux of what happened:
In an attempt to promote its Cartoon Network show "Aqua Teen Hunger Force," Turner Broadcasting positioned LED displays of one of the show's characters around significant city structures, including bridges and i-93, Boston's central artery. (See images of the devices here).
The question we've been debating internally, is: Was this good marketing?