Tagged by Pete and a participant in Forrester’s blogjam sessions, I’ll take a shot at Five Things You Didn't Know About Me. Brief introductions: I’m a senior research associate on the marketing team here at Forrester and I spend most of my time working with Shar, Laura, Suresh, and Dave.
But back to the meme:
1. To continue the past job theme that folks have been writing about, my most unusual job was the first summer of college; I spent my summer days from sunrise till sunset, hip deep in Connecticut ponds surveying frogs (collecting them, not questioning them).
2. I fenced foil for eight years, earned the rank of 44th in the nation, and made the NCAA finals twice while in college.
Cheers Pete! I'm the newest member of Forrester's
Marketing analyst team and will be focusing my research on database and direct
marketing, essentially helping firms to leverage customer data to enhance their
Seeing as this is week 3 for me, 5 things unknown is
So it looks like Peter Kim and Eric Kintz have innocently conspired to whittle away at the precious little time standing between me and a long end-of-the-quarter winter's break. While some corporations may frown on an employee spending a few minutes to join a game of corporate blogging, I suspect the outcome will be both a little surprising and beneficial to the bloggers who decide to play. The Internet has truly made the world a much smaller place, as I believe this blog tag game will show. Here's my contribution, 5 things about me that some of you may not have suspected:
1) I was born in Japan, but am not a Japanese citizen. (My dad was in the US Navy for 23 years.)
2) During college summers, I worked onboard Navy ships in San Diego for the Naval Sea Support Center (See a common theme here?)
3) Everyone in my immediate family plays golf. While my handicap is too embarrassingly high to mention (my 9-year-old daughter occassionally hits the ball farther than I do,) my 14-year-old son's handicap is around 12 and my husband's is a 9. As further proof of our golf insantity: over the summer, we had an artificial putting green installed in our backyard.
There's a meme that has been circulating in blogs for the past couple of weeks called "five things you didn't know about me." After posting an entry on my personal blog, I tagged five people with only moderate expectations that they would participate - and three already have (same day!): Eric Kintz at HP and Charlene Li at Forrester, and Marianne Richmond of Resonance Partnership.
We’ve been talking a lot in our research about the importance of “Humanizing the Digital Experience” – that is, using ever more and more prevalent digital channels to extend the personal connection marketers have to their customers.And yet, I feel like most marketers actually need to focus on humanizing the human experience first.In fact, I would argue that advances in technology are actually limiting the inter-personal interactions we have with human representations of a given brand.Let me explain what I mean.
Hey B2B marketers, sorry about the hiatus in blog postings of late. My new year’s resolution is to post more often. The other thing I’m going to try in the New Year is to take a closer look at the impact of emerging technologies on business marketing.
In keeping with the theme of the previous post, I plan to team up with my Forrester colleague, Brian Haven, and look at when podcasting may be better suited for B2B marketing. For a preview, watch for Brian’s soon-to-be-published research called “Making Podcasts Work For Your Brand” where he highlights 9 techniques for creating successful podcasts.
In the name of “humanizing the digital experience” – the theme from Forrester’s 2006 Consumer Forum -- we’ve decided to try a new way to deliver you relevant research content to make you more successful in your job: Forrester Podcasts!
Our first installment of podcasts focuses on interactive marketing including: mobile marketing, social computing, consumer generated content, word of mouth marketing. And it includes a conversation with Pete Kim about his big idea for re-inventing the marketing organization, and the work I have in progress about the interactive marketing organization. Our podcasts also sample some great Forrester and industry presentations from our Consumer Forum featuring Jim Skinner the CEO of McDonalds, Michelle Peluso, President and CEO of Travelocity, and Jeff Hicks the CEO and Partner of agency giant Crispin Porter & Bogusky among others.