Do you get the feeling that vanity URLs are everywhere? I'm seeing at least two or three a day, maybe more. Not surprising - the number of registered domains in the world increased 27% between 2Q05 and 2Q06, according to Verisign, to over 105 million domain names in use.
But I have a problem with vanity URLs...I usually can't remember the addresses! Vanity URLs are supposed to be clever and creatively relevant ways to drive site traffic - for people with good memories.
We're all finally settling down from our blockbuster of a consumer forum in Chicago last week (check out http://blogs.forrester.com/consumerforum for summaries, thoughts, and highlights from the event) and processing some of the learnings that came out of our client conversations. I didn't end up listening in on very many of the main tent speakers as I was pretty booked with one-on-one sessions. These are 30 minute, in person meetings that forum attendees can book with the analysts of their choice to discuss business issues. I was definitely tired after my few days of back to back one-on-ones, but to be honest, I came back to the office pretty recharged. I've been so heads down on research of late, that it was really nice to engage with clients face to face. I really enjoyed sharing ideas and meeting the real people who are out there reading my research!
One topic that came up several times in one-on-ones with different clients is: the role of the service provider in the next era of marketing. We've all been talking about integrated marketing for years. And this year's forum theme pushed integrated marketing even further by looking at how to "Humanize the Digital Experience." This means the entire integrated customer experience.