Mobile Marketing -- Still not ready for prime time

I went to a panel on mobile marketing last week hosted by MITX, the Massachusetts Internet Technology Exchange. The discussion was hosted by Roger Entner, Vice President, Wireless Telecom, Ovum and panelists included:

Andy Castonguay, Program Manager, Yankee Group
Erin Cole, Media Supervisor, Avenue A | Razorfish
Brian Costello, CEO, MaMoCo
Jeff Janer, COO, Third Screen Media
Michael Weaver, Senior Product Planner, Microsoft Digital Advertising Solutions

Roger introduced the discussion by saying that he thought we all agreed that mobile marketing was poised to really explode and that was why we were all attending the panel. But I must admit, I’m still skeptical on this point, and the issues raised during the panel only made me more so. Here are the current challenges with mobile marketing.

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