I participated in ad:tech San Francisco 06 last week and was blown away by the number of attendees and exhibitors. While I was very excited by the energy at the event (great to feel marketers primed to invest in internet marketing, and vendors anxious to introduce new technologies), the cynic in me couldn’t shake the “been there, done that” feeling.
A feeling associated with what we at Forrester have dubbed “Bubble 2.0” -- the recent boom of venture-backed vendors touting very similar capabilities but with no clients (In fact, this trend is not unique to vendors. There are content companies springing up too, that provide no actual content).
Here are my observations from ad:tech about which areas are garnering the biggest vendor attention: