There was a lot of buzz today around the launch of Fox's new mobisode series "Prison Break: Proof of Innocence." The WSJ had a piece as did the Red Herring. This campaign has a lot of good components:

- There were four episodes available today. Seven days is a long time to wait between two minute stories. Four two minute snacks is a good number. Also, the video was well done in that there are a lot of close up's. I liked it and could follow it even though I have not seen Fox's show on TV.

- There is theoretical integration among the platforms - TV, Internet and cell phone.

- I applaud Fox for going after the automotive industry. Good target audience for pitching new advertising/marketing platforms. Automotive companies are always looking for new and different in the interactive medium.

What I liked less:

- Not clear who is winning with Marketing. Fox is advertising their show. Sprint customers get to trial more content for free. Toyota is advertising their cars.

I lead Forrester’s Marketing Strategy and Technology research team. One of the things I love about being an analyst at Forrester is the interaction I have every day with my colleagues, clients, and other industry players. Few people get the opportunity to work with such a smart, motivated, and creative group of people as we have at Forrester. Unfortunately, so many of the interesting conversations we have never make it to print – they are forgotten or left on the cutting room floor.