A Customer Syllabus

Stride for stride with Forrester, others have been doing excellent work describing the emergence of the empowered customer. Here's a very short list of notables:

1) Gavin Newsom, the Lieutenant Governor of California,  describes how empowered customers (citizens in this context) will change society when they flex their newfound muscles in the political arena. Citizenville shows how the populace's power will not be restricted to the commercial world.

2) Jim Blasingame has written a prescient book describing how the age of the customer will impact small businesses and what they should be doing to prepare for those changes. Here's a great quote from Jim:  "It's okay to fall in love with what you do, but it's not okay to fall in love with how you do it."

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