Top 10 Cloud Challenges Facing Media & Entertainment

 

With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of the cloud was very much in focus at the 2014 National Association of Broadcasters conference held in Las Vegas in the second week of April.

Most industries need a push to move aggressively into the cloud  -- and the media & entertainment market was no different. The initial push came from the threat of disruption by over the top (OTT) distributors, like NetFlix, who were primarily leveraging the cloud. “[We] aren’t going to be cold-cocked like music was,” said Roy Sekoff, president and co-creator of, HuffPost Live. As a result, video production houses, news organizations and television and motion picture studios are being the most aggressive. Now an upcoming shift to Ultra HD presents a new series of challenges including file sizes, bandwidth limitations, and new complexities for workflows, visual effects and interactivity.  

Here we present ten issues the media industry faces as it more broadly embraces the cloud, as observed first-hand at NABShow 2014. These ten issues show how going cloud changes how you think (planning), act (workflow), and engage (distribute). For Forrester clients there is a new companion report to this blog detailing what the industry is doing to address these challenges and how you can follow suit:

Change how you think: Strategy and planning

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Cloud Computing Enters Its Second Stage - Hypergrowth Ensues

The public cloud services market exited 2013 with $58 billion in revenues according to Forrester estimates. Strong growth and maturity over the past three years since our last forecast has put fuel in its tank which will push this market to $191 billion by 2020.  

While the last several years can best be characterized as exploratory for most enterprises, cloud services and cloud platforms are now an undeniable part of the IT landscape. And based on Forrester enterprise CIO inquiries, the shift has begun from exploration of cloud as a potential option, to rationalization of cloud services within the overall IT portfolio. And this shift to the second stage of technology adoption yields significantly higher market revenues than the exploratory phase. Clearly the bulk of this market’s revenues come from Software as a Service (SaaS) solutions which accounted for $36 billion in revenue in 2013. This segment of the market is significantly more mature and well established in several application categories. Cloud platforms, led by Amazon Web Services LLC, were only collectively $4.7 billion last year but are maturing quickly thanks to stronger recent solutions from traditional IT partners IBM, HP and Microsoft. Drilling into the key market segments we see:

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