Telefónica Leadership Event 2014 Highlights Plans To Lead The Digital Telco Parade

With Brownlee Thomas, Ph.D., Forrester Research

Forrester recently attended the Telefónica Leadership Conference 2014, its annual global customer event that brought together more than 600 customers, partners and its Global Solutions leadership team. This year’s event was an exemplary mix of Telefónica and external content, including a keynote live video interview with former US President Bill Clinton on day one, and also a keynote speech by Sebastián Piñera, President of Chile 2010-2014 on day two. Additionally, well known academics presented research findings related to how cloud and social are changing marketing (Jonathan Zittrain, Harvard), and how multigenerational workforces are reshaping business – from how they use technology to interact, and also to learn and transfer skills (Dr. Paul Redmond,  University of Liverpool).

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