For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. Last year, my colleague Julie Ask and I surveyed nearly 300 executives leading mobile initiatives within their enterprises.
To help business executives benchmark and mature their mobile strategy and services, we are updating this survey.
Planning and organizing for the use of mobile technologies is a complex task. Integrating mobile as part of a broader corporate strategy is even more complex. However, some players are leading the way and working on infrastructure, staffing, and competencies that are hard to see unless you look closely. If you want to understand the role that mobile is playing in various organizations, what their objectives are, how they measure the success of their mobile initiatives, and a lot more, you just have to share with us your own perspective and we will aggregate the answers.
For your efforts, we will share a free copy of the survey results.
If you’re in charge of your company's mobile consumer initiative or if you’re familiar with it, then please take this survey.