MWC: Mobile Enterprise Moves to Content and full services beyond MDM


My colleague Dan Bieler laid out the overall impressions on his take of the MWC. I fully agree with his view, noticing the number of cars being displayed as attractors to make up for the lost appeal of devices.

My questions were more focused on the impact of announcements and innovation in the enterprise sector. Here is what I took in that respect from Barcelona:

  • Enterprise providers are preoccupied with mobile integration beyond MDM. Complexity of enterprise content integration into different mobile architectures dominated the agenda of many providers. In this context, everyone in the services arena talks about being a leader for the “end to end” value proposition. The overstretched term “end to end” means different things to different people. Vendors talk about technology stacks, service providers also talk about global reach. In this context, the exclusive alliance model for local best-of-breed providers by GEMA offers an interesting realization of the “think global, act local” concept. 
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Mobile Workplace Agenda 2014: Corporate Devices, Content, And Role-Based Packages

The growing imbalance between the expectations of mobile users and the ability of enterprises to meet those expectations remains a key challenge. Users expect mobile productivity support, while CIO organizations are stuck on decisions about device deployments and policies.

Juggling different priorities for different stakeholders who expect greater support to exploit the mobile experience with the basic requirements for compliance and security remains a tall order. Time to revisit the top priorities. In Europe, these key trends will set the agenda for sourcing in the next twelve months:

  • The mobile cost equation shifts to devices and content. In 2014, we'll see the cost for broadband voice and data services as roaming charges coming down for enterprise customers. Users will shift their focus to the rising cost for immature services such as mobile device life-cycle management, application sourcing, and workplace integration.
  • CIOs will roll out corporate devices and embrace mobile content management. European CIOs realize that they are running out of time to shape the mobile workforce agenda. In 2014, we'll see a more strategic approach to mobile workforce engagement based on corporate device rollouts, clear policies, and mobile productivity.

My latest research report, European Mobile Workplace: The Strategic Sourcing Agenda In 2014 provides support for setting the sourcing agenda, supporting CIO organizations in their mobility plans for 2014. It addresses key issues such as steps to deliver on CYOD programs, mobile productivity content, and role-based packaging.