Today, we ran a short poll: "How many different vendors do you source digital experience solutions from?" After seeing the results -- which matched our expectations -- the only word that comes to mind is 'fragmentation.'
My colleague David Aponovich and I ran this poll during a webinar today for Forrester clients on the rise of digital experience platforms. Initially, you might think "doesn't this prove David and Mark wrong?" But when you view this fragmentation against the need to deliver coherent digital experiences across touchpoints, we believe the journey many organizations face demands greater integration across these solutions. As integration improves -- whether it comes prepackaged from the same vendor or not -- customer experiences should benefit from improved contextualization, and internal benefits will include unified interfaces, streamlined workflows, role-relevant data views, coherent commercial relationships, and much more.
We want to know: What are your organization's digital experience platform initiatives? Please take 15 minutes to let us know via our survey.