More Trends In Emerging eCommerce Markets

In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are evolving – today we see that:

Retailers’ ownership of logistics networks is now widespread. The model of online retailers owning and operating logistics networks in emerging markets is well established. While there used to be a handful of examples to point to, it’s becoming increasingly common for a number of the top eCommerce players to operate their own logistics networks - Amazon in India is just one recent headline-maker in this area. Indeed, in the BRIC countries today, only Brazil does not currently see many of the leading online retailers operating their own networks.

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