Three Ways That The Right Message Will Help You Win The B2B Marketing Game

Second only to March Madness (with the latest from Warren Buffet), this is my favorite time of year for sports — conference championship weekend and the run-up to the Super Bowl. While the Patriots fell short this past Sunday and Belichick is far from my favorite coach, I have to admit that his belief that the team must continuously understand the field they play in and adapt their game plan to win hit home for me as lessons that marketers can learn.

While X’s and O’s matter in the NFL game, as I discussed in my “How To Build A Strong B2B Brand“ report (subscription required), for business-to-business (B2B) marketers, maintaining a strong brand with a clear, compelling, and relevant message is the key to meet empowered buyers’ changing needs head-on and win the battle of mindshare and wallet share. As a B2B marketer or sales enablement professional, it’s time to put your brand and go-to-market message front and center — and make sure that it accurately provides value to your customers across all of the stages of the buying journey.

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