Today, Technopolitics welcomes back Fatemeh Khatibloo to continue our discussion of privacy and data transparency in honor of Data Privacy Day 2014, held on January 28. Data Privacy Day is held in honor of the 1981 signing of Convention 108, the first international treaty on data and privacy, by the Council of Europe. With privacy and data transparency now a mainstream issue, Fatemeh discusses how companies can use this moment as an opportunity to build stronger, more trusting relationships with their customers by being more open, clear, and targeted with data collection and retention.
Fatemeh will also be hosting a joint webinar with Forrester identity and access management expert, Eve Maler,"Contextual Privacy: Making Trust A Market Differentiator" tomorrow in honor of Data Privacy Day at 1PM EST. Be sure to join and get a more in-depth look at how companies can take advantage of the opportunity for deeping the ties of trust with their customers through contextual privacy.
Living in an increasingly software-mediated world, consumers are more conscious of the value of their data and concerned over its protection and stewardship. At the same time, companies realize that integration of their internal data with external partners is what will elevate personalization, contextualization, predictive apps, and customer service to the level demanded in the age of the customer.
Forrester Senior Analyst Fatemeh Khatibloo urges firms to share some of their data with other firms to drive contextually appropriate knowledge about customers. The result: A more complete view of customers that each sharing firm would not have on their own. In this episode of TechnoPolitics hosted by Rowan Curran, Fatemeh describes the rewards of adaptive intelligence and how firms can use it to gain competitive advantage.