What’s happening (that’s important) in the world of content marketing? This is your fortnightly* round-up of the best of the best stuff online for marketers who think about content; for the previous “Fortnights”, go to the bottom of the post. (And for more information about what the Content Marketing Fortnight is, see my intro from the first one. Get this curated newsletter in your inbox every other week – send me a mail.)
IAB publishes content marketing primer
Set up simultaneously with its native advertising task force (see below), the IAB’s content marketing task force has produced a content marketing primer. It is by no means sexy or compelling for content marketing practitioners, but it does give them a succinct, 6-page tool to explain the basics of content marketing (as well as a tacit endorsement from the IAB) for stakeholders.
IAB drops native advertising playbook same day as FTC workshop