Location technologies used to be thought of as the domain of maps and navigation, but no more. Today, location is a critical enabler embedded in a growing number of app categories ranging from social networking to shopping to app discovery. Further, companies in retail, hospitality, transportation, healthcare, and other industries that have a strong emphasis on physical infrastructure are increasingly turning to location technologies as a means for improving their customer experiences. These companies are using location to:
Personalize service. eBay Now is making product delivery more personal by delivering products to customer wherever they are -- not a street address, but literally where they are. So the next time you're camped out at Starbucks or the park and need something in about an hour, eBay Now will bring it to you. In this case, eBay Now personalizes the experience by making the customer the destination, not an address.