Harness Interest In Employee Engagement To Improve Customer Experience

Earlier this summer, Gallup published their 2013 State of the American Workplace report. That report showed that higher levels of employee engagement correlate with better customer outcomes like improved satisfaction scores and loyalty. But it also found that rates of employee engagement in the US working population remain stubbornly low: Fully 70% of US workers report that they’re either not engaged with their jobs, or actively disengaged
 
In my new report, Sharpen Customer Experience Focus With Employee Engagement, I show how companies can improve employee engagement in ways that also deliver better customer experiences. I found that companies who are succeeding follow a few crucial practices: 
  • Create employee engagement roadmaps. Customer experience leaders should start by assessing the level of employee engagement at their firms today. With this data in hand, CX pros can perform gap analyses to identify areas for improvement. 
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