Delivering Mobile Innovation: Watch Out For Roadblocks!

I’m often asked how to enable corporate mobile innovation. While important, equally important are knowing what roadblocks you’ll hit when implementing a mobile strategy that highlights your innovation. From an application development and delivery perspective, the three that I focus on are:

  • Time-to-market requirements. Rarely do I talk to a client and hear “We need a mobile app in the next 12 to 18 months.” Instead, most want them yesterday. Successful mobile projects now take roughly four months to complete; many come in shorter than that. Fitting into this schedule requires your development cycle teams (requirements, design, dev, and test) to all work together on the same schedule. Reducing the traditional friction between these teams is a combination of better cross-discipline tooling (think Adobe Photoshop working directly with Edge Reflow and Edge Inspect) and better communication. The tooling is coming — start working on the communication now.
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