Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

[UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to reviewing them and recognizing the best at our 2013 eBusiness Forum on November 5.]

We recently announced that we are accepting applications for the 2013 Forrester Groundswell Awards! This program recognizes companies that have best used social media to advance an organizational or business goal. As we gear up for this year’s awards, we can’t help but reminisce about those past winners that blew us away. Sarah Takvorian, the super Research Associate who helps out with our social marketing coverage, shares one of her favorites from the 2012 awards:

We received more than 100 award entries in 2012, but the B2C Talking category winner was my favorite.  Glidden’s “My Colortopia” social hub engaged the paint brand’s target audience and guided them toward the right colors and styles by providing expert advice and personalized inspiration.

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Now Accepting Entries: The 2013 Forrester Groundswell Awards

[UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to reviewing them and recognizing the best at our 2013 eBusiness Forum on November 5.]

Every year since 2007, Forrester has recognized the very best social media programs from around the world — and I’m thrilled to announce we’re now accepting entries for the seventh annual Forrester Groundswell Awards.

The rules are simple: Entries should represent the effective use of social technologies to advance an organizational goal. The more data you can offer to prove this, the better your chances of winning. You can enter using our online form. If you win, you get a nice shiny trophy, a winner’s badge for your website, and lots of recognition from Forrester. And this year’s deadline is August 30, 2013.

There’s just one big change for 2013: We’re introducing new categories for the awards based on Forrester’s marketing RaDaR research. So this year, both our business-to-consumer (B2C) and business-to-business (B2B) awards will offer four categories:

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