Citrix Takes Big Leaps Forward with Digital Workspace Delivery

There are very few companies in technology who truly understand that "consumers" and workers are the same *people*. Citrix is one of them. Consumers are consumers because they have jobs, and they get out of bed in the morning to go to a place where they earn money in exchange for their time and work to further their employers' objectives. It really is that simple. Yet most tech companies pay lip service to "consumers" while they target most of their resources on the stated needs of enterprise IT, and the implications of this abstraction are profound.
 
Citrix lives for achieving the conflicting goals of employee freedom and IT comfort
I believe Citrix understands this and while their POs usually come from enterprise IT, their vision and purpose as a business are to meet the needs of workers in their daily lives. But how? For one thing, this is a business where nuances are important. Precisely where technology providers draw lines between employee needs and IT needs determines whether employees will embrace it or reject it, but we also believe it goes much further. When a person reaches an artificial barrier, or seemingly arbitrary "policy" gets in the way of what they see as their good, honest attempt to get hard work done, their next thought might just be: How stupid do they think I am? Don't they trust me? And so goes the path of building frustration and draining trust out of the organization as a direct result of poor workforce computing strategy and choices, followed by enormous time and energy spent getting around the barriers.
 
CEO Mark Templeton describes what exceptional IT leadership looks like
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