A lot of our clients tell us that search on websites is an understaffed, IT-funded afterthought. But watch for the status quo to change, because search hasn’t lived up to its potential yet. As site search continues to evolve, it will evolve beyond just helping people find information. Instead, it will help organizations, for example, link search to things like promotions/ads and landing pages.Our last site search survey showed that two-thirds of decision-makers were looking to expand website search deployments. But who are the vendors out there? The past few years have seen some transitions in the site search market, with many independent vendors getting acquired, some shifting focus, and some stalwarts still remaining in the marketplace:
The number of independent vendors is shrinking. Larger vendors continue to refine their digital customer experience appeal by acquiring other products, and many of these include independent site search vendors. This includes Oracle (acquired Endeca in 2011); SDL (acquired Dutch search vendor Fredhopper in 2010); IBM (acquired search and discover vendor Vivisimo in 2012); Microsoft (acquired FAST in 2008 and bundled it with SharePoint); and Adobe (acquired Omniture in 2009, bringing with it the old Mercado search product). This slew of acquisitions doesn’t mean that independent vendors are out of the game. Many still offer site search solutions (Coveo, Elicit, Fabasoft, and Attivio, among others) but their numbers are shrinking.