In China, mobile commerce has become one of the top priorities for organizations in retail, hospitality, transportation and other services industries, given the dramatic growth of smartphone adoption and the exploding e-commerce spending. Alipay, the leading third-party online payment platform in China and sister company of the country’s largest C2C website Taobao.com, claims 60 million mobile payment users and estimates 10% of its 2012 transactions were from mobile devices.
In terms of mobile payment, mobile proximity payments and mobile remote commerce have gained momentum through early industry implementations and government support. Starting 2011, the variety of technologies and platforms available in the market has grown significantly.
Under such circumstance, many IT organizations are interested to understand more about the landscape of the mobile payment space. They are also seeking information about the multiple platforms that will be enabling them for their corporate mobile commerce strategies, especially considering that the mobile payment market landscape in China is dramatically different from other parts of the world.