The Marketer Diaries - What I Learned From The 2013 Forrester Marketing Leadership Forum

I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum.  I recently had the opportunity to visit Los Angeles for the second time and, just like last year,  did not venture too far from my hotel.  I have yet to experience the true LA "scene" or even get a glimpse of an actor, musician or sports star!  But the highlight of my annual trip to LA is having the opportunity to completely immerse myself in various discussions with fellow marketers (yes, I still consider myself a marketer at heart!).  Who needs to see Ozzy Osbourne's Jessica Simpson's mansion in Beverly Hills when  I get to mingle with the real "stars" who are the clients,  attendees, vendors and Forrester employees who participate in the Marketing Leadership Forum with such passion?

 

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