Intel’s Acquisition Of Mashery Nets It Public API Smarts, Developers, And More...

Co-authored with Eve Maler

Yesterday Intel set off of a flurry of tweets and news stories when it announced it had acquired Mashery. For those who aren’t familiar with Mashery, it is one of the earliest (and largest) vendors in the emerging API management space. Companies use API management platforms to secure and expose their APIs for public consumption. They are an important part of establishing a corporate platform and building a developer ecosystem around your business processes.

Intel’s acquisition really didn’t surprise us; the company already had an existing investment in working with Mashery, and was reselling it along with the Intel Expressway Service Gateway. The current integration featured Mashery front-ending the integration as a developer portal and for provisioning of developer licenses, while the Intel Expressway Service Gateway handled the operational aspect of API traffic routing and access management. We expect an immediate tightening of the existing integration, and for Intel sales reps to expand their pitch to offer API management capabilities in the cloud — a capability that was more difficult with Intel’s current product (which is delivered as a hardware-based appliance or a virtual appliance).

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