In the original ‘Jurassic Park’ movie (which will be 20 years old this June), the young girl Lex Murphy (played by Ariana Richards) asks Dr. Alan Grant (played by Sam Neill) what happened to the dinosaurs. Dr. Grant replies with the thesis from his academic works (as quoted here):
Many scientists believe the dinosaurs never really died out 65 million years ago. These scientists believe dinosaurs live on today -- as birds. The dinosaurs were too large and their food supply is too small, so the dinosaurs became a likely example of natural selection -- in short, they were forced to adapt or perish.
The personal computer already experienced a large tectonic shift, evolving from velociraptor to sparrow in just a few years. Back in 2007, end user computing looked very different from today: It was a simpler world of form factors, operating systems, and ecosystems. Even so, in 2007 we predicted:
By 2012, the industry won't include just two form factors, laptops and desktops, but five or more form factors that are universally viewed as differentiated products.
We were correct, and computing “biodiversity” bloomed: smartphones, tablets, laptops, desktops, eReaders, phablets, or adding in form factors that peaked and fell quickly (like netbooks). In fact, we are living in an era of unprecedented experimentation – a flowering of myriad computing form factors attempting to carve out their own evolutionary pathways. The descendants of the velociraptor include a wide array of connected devices, each blazing its own trail.
Apple’s earnings call yesterday(for the quarter ending March 30, 2013) revealed that its tablet product category, comprised of iPad and iPad Mini, is extremely healthy:
iPad quarterly sales rose year-over-year to 19.5 million compared with 11.8 million in the same quarter last year. This represented an over 65% increase. Seasonality effects – like the holiday season in many countries in November and December – meant that sequential-quarter sales dipped (as would be expected). What It Means: The iPad was the fastest-growing product segment for Apple by far. The iPad Mini has generated a new pathway for market penetration, while the iPad continues to be the market leader in its size category.
International – particularly Asian – iPad sales grew quickly. CEO Tim Cook called out successes in China (where iPad sales increased by 138%) and Japan. Apple plans to double number of stores in China from 11 to 22 in the next 2 years. What It Means: Having a healthy Asian business will be increasingly important to the iOS ecosystem as it competes with Android. (In China, for example, Android tablets enjoy a strong market presence). Apple is making the right moves to bolster its sales and its ecosystem in Asia.
ZDNet’s legendary Microsoft watcher Mary Jo Foleyreported on an intriguing possibility for the rumored forthcoming Windows Blue update to Windows 8: That Microsoft could bring back the Start Button for desktop mode and/or allow users to boot directly to the desktop.
These are features that Microsoft should indeed provide to its customers in the next release.
Some analysts and designers might argue against these moves.To truly reimagine Windows, the argument might go, users must be taught a completely new way to navigate. Key to the Windows 8/RT user interface (UI) are charms, which take the place of the Start Button and which provide a simplified navigation system that’s particularly suited to touch screens. Users should segue to charms full time, even when they are in Desktop Mode, if they are to build a bridge to the modern UI.
Those claims might hold some truth. YetMicrosoft should reinstitute the Start Button anyway, because:
In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always captured with a simple “PC vs. tablet” dichotomy. As Infrastructure & Operations (I&O) professionals try to determine the composition of their hardware portfolios, the product offerings themselves are more protean. Just describing the “tablet” space is much harder than it used to be. Today, we’re looking at multiple OSes (iOS, Android, Windows, Blackberry, forked Android), form factors (eReader, tablet, hybrid, convertible, touchscreen laptop), and screen sizes (from 5” phabletsand to giant 27” furniture tablets) – not to mention a variety of brands, price points, and applications. If, as rumored, Microsoft were to enter the 7” to 8” space – competing with Google Nexus, Apple iPad Mini, and Kindle Fire HD – we would see even more permutations. Enterprise-specific – some vertically specific – devices are proliferating alongside increased BYO choices for workers.
Infrastructure & Operations (I&O) professionals, in the age of Bring-Your-Own (BYO) technology, are keeping closer tabs on the comings and goings of the consumer market. Most of the devices they find their companies’ employees using come from consumer retail, whether from physical retail locations like the Apple Store or Best Buy, or online venues like Amazon or Dell.com.
Samsung announced yesterday that it will be opening “Samsung Experience Shops” -- based on a store-within-a-store concept -- in 1,400+ Best Buy locations in the US in coming weeks and months. By the second half of the year, Samsung will possess a significant retail presence tailored to its own devices and staffed with sales associates with greater knowledge of its products. CNET reports: “The shops in large-format Best Buy stores will include blue-shirted consultants who are employed and trained by Samsung, as well as Best Buy staffers who receive special instruction.”
Apple, of course, has enjoyed incredible success with its Apple Stores since they opened in North America in 2001. The Apple Store has been a powerful pillar of Apple’s overall consumer strategy because of:
The quality and effectiveness of its sales associates. Apple has been able to attract, train, and retain high quality staff for its stores. In an era when cost-cutting affects retail experiences across all categories, Apple’s associates create a high-quality customer experience for Apple's customers and prospects.