Data-Driven Insights And Technology Change March Madness . . . What CMOs Can Learn

If you’ve been following my posts, you already know that I love sports. But, if this happens to be your first time reading my blog, I’ll admit it right now . . . I’m a sports fanatic. In fact, I’d say I’m just slightly to the side of being obsessed. Seriously obsessed.

Second only to the Super Bowl for me is March Madness, the greatest time of year for NCAA college basketball. What makes it so great is the passion and enthusiasm that takes over every one of the 64 teams that make it into the tournament. And, of course, the Cinderella stories that seem to emerge, year after year.

In South Florida, we love our world champion Miami Heat, and even our Miami Dolphins, which seem to just flop around year after year. But who would have thought that the University of Miami Hurricanes basketball team would be the talk of the town in 2013?

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