The term “one-trick pony” allegedly originated back in the 19th-century days of the traveling circus, where low-end ones were sarcastically called “dog and pony shows.” The really bad ones got the reputation of having a pony that only knew one trick. Today many IT shops are in danger of becoming like those sad circuses, having one or at least a very limited set of technology tricks to help their firms seize opportunities quickly. For example, I routinely talk to business people who say they avoid IT at all costs when they have new analytic needs; at these firms, IT has only one response to all new requests for data – update the data warehouse or a data mart in a slow and expensive waterfall development process.
One term keeps occurring, as I talk to businesses about this issue — they want to be real-time. We’ve been using the term for years to talk about a wide range of things, from embedded C to extreme, low-latency analytics. I think all of these miss what the business is really after — the ability to use more information more quickly to take rapid action in response to unanticipated changes in their environment. Five-year technology strategies are out; but many can’t get their head around this new world, which is why a recent Forrester study showed that IT is increasingly losing control of technology spend. How do we get back in the game?
Companies like Barclays Wealth Management, Sears, and USAA are redefining their architecture with new tricks to be responsive in real-time by: