Calling All Loyalty Program Marketers: Take Our 2013 Customer Loyalty Program Benchmark Survey

Do you manage or make decisions about your company's customer loyalty program? If so, we want to hear from you. We're teaming up with Loyalty360, The Loyalty Marketers Association, to investigate loyalty program size, organization, performance, strategies, and challenges. Take our 2013 Customer Loyalty Program Benchmark survey, and we'll send you complimentary a copy of the resulting research.

Take the customer loyalty benchmark survey

You can use the survey results to:

  • Spot trends and see best practices to incorporate into your loyalty strategy. 
  • Compare your program performance, spend levels, and loyalty technology adoption to those of other loyalty marketing professionals. 
  • Provide justification for a business case in your 2013 loyalty road map. 

The survey will close on Friday, February 15, and the completed research report will publish later this spring. I will also present the findings in a free Webinar and in advisory sessions to interested clients.

Take the customer loyalty benchmark survey 

Please share this blog post and survey link with friends and colleagues who share an interest in customer loyalty programs. Thanks in advance for your involvement!

330 Days Left To Mobilize Your Loyalty Program In 2013

New Year’s resolutions were so last month. But if devising a mobile loyalty strategy wasn’t already on your to-do list, you should add it ASAP. All signs point to continued explosive growth in consumer adoption and use of mobile devices across the customer life cycle — from discovery to purchase and beyond. And as the charter for loyalty programs expands to encompass emotional as well as transactional engagement, mobile will be crucial to meeting evolving consumer expectations. Still not convinced? Taking your loyalty program into the mobile channels yields three key benefits:

  1. More access to your members. Most loyalty programs interact with members through purpose-driven activities such as enrollment, online profile completion, point-of-sale (POS) transactions, and reward redemption. But this approach has a limited line of sight into further opportunities for engagement. Enabling a mobile strategy literally puts the loyalty programs in members' hands — wherever they are in the customer life cycle — and creates the potential for a wider range of customer interactions.
  2. Expanded member knowledge. Empowered consumers increasingly rely on mobile devices as companions to their interactions with a brand and generate behavioral, transactional, and location data. Since mobile channels are highly trackable, loyalty programs that collect that information can create deep customer insights that drive personalized communications, experiences, and offers.
Read more