Select The Right Interactive Agency In China

The opportunity China represents is undeniable, especially in light of the stalled economic recovery in both North America and Europe. However, as I write in my new report out today "Select The Right Interactive Agency In China," the consumer and technology landscape in China is changing faster than supermodels in between struts down the catwalk. And, the threat of failure looms large for brands with a shallow understanding of Chinese consumer behavior, cultural expectations, and digital platforms.

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