The long, much-delayed wait is over. Today RIM took the formal wraps off its new BB10 platform and the first two smartphones running the OS: the all-touch Z10 and the Q10 that will carry the much-loved RIM physical keyboard. RIM has learned at least one lesson from Apple: their launch event included details on launch dates, carrier availability, and pricing. My colleague Thomas Husson has offered a viewpoint on BB10 for product and marketing specialists here.
The good news: RIM's hardware and software rise to the level of their competition, and in some cases — such as the keyboard's prediction and multilingual support — far surpass it; the BB10 catalog of applications, while smaller by an order of magnitude than the selection available for Apple and Android devices, is large and covers a broad range of business and consumer experiences; the platform is designed for a BYOD world, providing support for work and personal identities with an easy-to-access approach (provided the enterprise chooses BES); and RIM has struck deals with a wide range of content providers to offer customers a selection of music, video, and news content.