Forrester’s Asia Pacific (AP) team has just published its 2013 predictions report, focused on regional IT spending, technology adoption, and vendor dynamics. The predictions that will most affect the Chinese market:
Transformation imperatives will drive IT spending growth. China’s top government priorities for 2013 are ensuring economic stability during the ongoing political transition and counteracting the negative external market factors that have led to an economic slowdown. For 2013, Forrester expects the government to continue economic reform and invest in specific areas: infrastructure, education, and new technologies. We expect these initiatives to positively affect IT-related spending, which will grow approximately 11% in 2013 in local currency versus 9% in 2012.
Many device manufacturers will struggle despite surging demand. We expect that sub-$100 and even sub-$50 Android devices will hit the market. With rapid standardization and commoditization of smartphones in AP, tier two device manufacturers will further struggle to differentiate their products and maintain their margins. White-label or original design manufacturers (ODM) from mainland China are leveraging the opportunity to build their own brand and sales channels to gain share from tier two device makers from Japan and Taiwan. Forrester believes that 2013 will be a tough year for vendors like Acer and Asus in the smart mobile device and tablet space.