Next week, I will present first results of Forrester’s 2012 global banking platform deals survey. A total of 28 banking platform vendors submitted their 2012 deals for evaluation. One year ago, the same set of deals would have included at least one more vendor: Sopra Banking Software’s solution portfolio now includes those of past survey participants Callataÿ & Wouters and Delta-Informatique. These theoretically 29 participating vendors submitted a total of close to 1,900 banking platform deals, a steep increase compared with the about 1,000 submitted deals for 2011.
We had to classify a large share of these 1,900 banking platform deals as extended business or even as a simple renewed license — if the vendors did not already submit them with the corresponding tag. Forrester’s rules of the game did not allow us to recognize further deals; for example, if a non-financial services firm signed a deal, that deal was “only” about pure services or application infrastructure. Overall, Forrester counted close to 350 of the submitted deals as 2012 new named customers. 2012 is the first year with double-digit growth in banking platform deals since 2006.
For the first time, Forrester did not only count new named clients, but also scrutinized (and counted) extended business deals at a very detailed level. This provides two perspectives on the global banking platform market: How well do vendors play the game of expanding the client portfolio, and thus their market footprint? What is a vendor’s level of success in a given year? The outcome: Market dynamics have changed, and many vendors have moved up or down in the global success pyramid – and some barely defended their traditional positions.
One of our recent surveys on business applications shows that more than 60% of business and business technology (BT) decision-makers consider consolidating, rationalizing, and transforming their business applications a high or critical priority — business applications drive three of the top four software initiative priorities (see the figure below). If we include closely related analytics, business intelligence (BI), and decision support tools, we cover all four top priorities.
At the same time, business and BT execs responsible for a variety of different business and IT domains across multiple industries typically explain that customer experience has moved to center stage; digital value has increasing importance in an information society and an information economy; and better use of things like real estate, intellectual property, available inventory, skilled personnel, and digital assets has become mandatory to manage costs and create new revenue streams. Managing and reducing costs in a continuously changing business and IT environment remains a key driver for functional departments in many firms.