Microsoft Takes Bold New Steps To Go Big in China

China has always been a problem for Microsoft. With much higher software piracy rates and a less mature enterprise sector than other major international markets, Microsoft has had a hard time reaching its potential in China. However, Microsoft has made a series of announcements in the past three months that will finally give China a place among the company’s top international markets:

  • Making China one of the first countries where Windows 8 and the Surface tablet were commercially available (late October).
  • Officially launching Office 365 and Windows Azure cloud services in China through partnership with 21ViaNet, an Internet data center player in China.
  • Forming a partnership with HTC, Nokia, and all three Chinese mobile operators to make the Windows Phone 8 available (December).
Read more