eBusinesses Use Digital to Deal with Sandy

eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country.  How many times have we heard of a snow storm November and December slamming formerly robust holiday sales?  However, Sandy has put the northeast in uncharted waters.  The extent of the challenges we face in the nation's most populous region is vast and varied:  Gas, fuel and water shortages, road closures, and electrical outages affect both homes and businesses throughout the area.  NYC is an odd microcosm of the variety of issues we face:  Below 23rd Street has water but no electricity and no subway service. By contrast, north of 23rd Street - while it’s not business as usual - life is closer to normal.  Yet, in the outer boroughs and the tri-state area, the situation is often much, much more dire.   

I write this from refuge at my brother-in-law’s apartment at 100th Street because we lost power at home in Tribeca.  Since we are safe, I am more frustrated by lack of battery power and Wi-Fi variability than I am with the lack of electricity for other things.   I felt so cut off without internet access.  To see crowds of people leaning up against closed Starbucks locations’ outer walls to access Wi-Fi is an indication of how digital technology has become so critical to our daily lives.  Now, fully connected, I am able to work at near full capacity in spite of the devastation around me – I just wish my brain was up to my digital capabilities.

Across a broad search on how eBusinesses are dealing with the situation, a number of initiatives arose:

  • Local businesses are already using digital means to try to recover.
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