Create Your Transformation Strategy For Digital Experience Delivery

 

Forrester clients can access the full report here. The research is part of Forrester’s playbook (warning: pay wall) to advise application development and delivery (AD&D) leaders on strategies to deliver digital customer experiences. 

Digital customer experience is the next big opportunity for AD&D professionals. Business leaders responsible for marketing, sales, and support need advice and guidance from AD&D leaders as they select vendors and technologies. They need AD&D (working with colleagues in enterprise architecture) to establish the technical services and tools to deliver and optimize cross-channel customer experiences. And they need AD&D's expertise in project and program management and software quality assurance. To grasp this opportunity, the typical AD&D organization must transform to be quicker; master new technologies and relationships; and broker, as well as build, digital experience solutions. This research outlines how to create a strategy for this transformation, both for AD&D shops just beginning the digital experience journey and organizations already well down the path.

Key takeaways from this research:

  • AD&D should play a strategic role in digital experience delivery. Enterprises can outsource to consultants some, but not all, of the design and implementation work required for cross-channel digital customer experiences. Core services will remain strategic assets best managed by AD&D professionals. The question for AD&D leaders is how to gain a place at the table with their enterprise's business leaders.
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Cloud Keys An Era Of New IT Responsiveness And Efficiency

James Staten and I wrote this vision of the future of cloud computing. The full report is available to Forrester clients at this link. The research is part of Forrester’s playbook to advise CIOs on productive use of cloud computing and is relevant to application development and delivery leaders as well.  

This research charts the shifts taking place in the market as indicated by the most advanced cloud developers and consumers. In the future, look for the popular software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) models to become much more flexible by allowing greater customization and integration. Look for more pragmatic cloud development platforms that cross the traditional cloud service boundaries of SaaS, platform-as-a-service (PaaS), and IaaS. And look for good private and public cloud options — and simpler ways of integrating private-public hybrids.

The key takeaways from this research are:

  • IaaS, PaaS, and SaaS boundaries will fall. In the future, no cloud will be an island. SaaS, PaaS, and IaaS will remain distinct but expand to anchor cloud platform ecosystems that weave together application, development platform, and infrastructure services. Business services built in these ecosystems will be easier to develop, better performing, more secure, and more cost-efficient.
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