New Analyst With A Passion For Shopper Marketing

For the past couple of years, I’ve been serving CMO and marketing leadership professionals here at Forrester in a supporting role and, in particular, researching shopper marketing and the path to purchase (P2P). I'm excited to share that, going forward, I will be an analyst on the CMO and marketing leadership team. As an analyst, I will have the opportunity to focus my time and research agenda on helping marketers better understand the true potential and business implications of shopper marketing and P2P initiatives, and I am fired up to get started!

Over the next few months, look for reports about:

  • What the future of shopper marketing looks like.
  • The impact of digital on customers’ path to purchase.
  • How to organize and hire for engagement-based marketing.
  • Key criteria to self-assess and benchmark performance.
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