Polycom Develops New Video Products and Services – And Market Opportunity



On Monday morning, Polycom invited a few hundred of their closest friends to New York to open the NASDAQ stock market. Then, they revealed a new set of products demonstrating their commitment to put video into the routine of daily working life for information workers.  I was one of those friends who had the unique opportunity to (as the CIO of one of Polycom's customer’s quipped) “make my job relevant to my teenage children,” by having my face on the widescreen in Times Square.  But my kids don’t read my blog, so the important thing for the readers is taking a look at what Polycom said, and what it means.

Polycom discussed four themes through the day – their commitment to:

  • Deliver a superior user experience. A new UI design and the promise to deliver that UI to all their products, enabling more intuitive and consistent access to all Polycom communications capabilities – in rooms, on PCs, and even from smartphones and tablets. The new UI looks slick and the ability to use that, or a Microsoft Lync client, to access the broad range of Polycom services is a major step in delivering a useful and usable collaboration tool.  The promise to deliver the UI as a software upgrade means that even existing Polycom customers will be able to enjoy the experience. Having recently visited Polycom's experience center at their new headquarters in San Jose, I will vouch for the intuitive, personal feeling of working a pure "new Polycom" environment.
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