We're excited to announce the first set of winners of the 2012 Forrester Groundswell Awards, honoring the best employee mobile, collaboration, and innovation stories. These awards are being announced today at Forrester's Digital Disruption Forum in Orlando. (The B2B and B2C awards will be announced next week). Once again we received many outstanding entries, but we gave extra points to the most innovative solutions with a measurable impact. Several themes emerged out of this year's entries:
Giving iPads to sales people is a hot mobile use case. We had multiple entries from organizations that give sales people or channel partners access to sales tools and resources on tablets. Replacing paper-based processes with always-current material is convenient, cheaper than printing, and also creates an opportunity to wow customers during the sales process.
Companies are empowering employees with social tools to solve customer problems. In a world where technology has given customers incredible amounts of power, companies with turgid processes and departmental boundaries cannot be nimble enough to serve them. Only your employees can help — and they can only help you if you unleash them to use the same technologies that empower your customers. Both the winner and the runner-up in this year's Collaboration Program category integrated public social networks with internal business applications and used gamification to incent desired behaviors.